The Original Concept

The idea for the SureFlex snowshoe was born out of a need for a frame that wouldn't break all the time as others did. We used to like to go into the mountains on snowshoes and jump off of things into the deep powder snow, we snapped or bent so many shoes that way. We had 2 choices go to a heavier frame or make the frame flex. We chose the flexing option, the frame is sort of like spring steel, it bends and then returns to its original shape, only the frame is made out of aluminum. Other benefits are better cleat contact on uneven hard crusty surfaces and longitudinal flex for the best traversing ability of any snowshoe on the market. I'll talk more on that later on.

Sherm became involved when as a good friend and neighbor he was driving his jeep home and saw my flashlight out in the field behind my house at 9 or 10pm. He pulled in and came out to investigate. I was trying to see if the frame was flexing the way I wanted it to, but couldn't walk and do that at the same time, so Sherm gets down crawling around in the snow with the flashlight watching the flexing action. We were partners from then on.

Twenty years in the making

More than 20 years ago Sherm and I started this snowshoe thing, it was a blast creating something new and different, and just as things were really starting to pop, I move to the East coast. Even though we both thought about it a lot and worked on it as we could, the project mostly languished, that is till now. I am back in snow country again, awaiting some of the greatest powder snow on earth to trek through with what are destined to become the best snowshoes on earth. Yes Sherm and I have reunited and the creative juices are really flowing again, taking off where we left off, making the last few alterations. I hope you will share our excitement as the story unfolds on the re-launch of SureFlex Sports and some of the most fun and dynamic snowshoes in the history of mankind...at least as far as current research shows :)